After introducing six innovative products to its subscribers in a short time, Bakcell was honoured with the "Most Successful Rebranding" award at the prestigious international advertising and marketing competition "Felis." The award ceremony took place at the traditional "Brand Week" event held on 8 November 2024 in Istanbul.

To carry out the rebranding, the company collaborated with Saffron, a Spanish global consultancy that works with world-renowned brands such as Meta and Alphabet.

Innovative products launched by Bakcell in recent months include Star Portfolio, First Tariff, Bakcell Kart, Tariff Consultant, VoWiFi, and Fiber1. The company also strengthens its leading position in the industry by implementing social projects inspired by the philosophy of national pride.

It should be noted that the "Felis Awards" have been recognizing innovative and creative projects in advertising and marketing in Turkey for 19 years. Since 2022, this competition has also been held in Azerbaijan.

About Bakcell

Bakcell is the first and largest private telecommunications company in Azerbaijan, currently providing high-quality and fast telecommunications services to more than three million customers. The company contributes to the sustainable development of Azerbaijan through innovation and artificial intelligence solutions and is one of the largest investors in the non-oil sector of the Azerbaijani economy.

Bakcell is part of NEQSOL Holding, an international group of companies operating in the energy, telecommunications, high-tech, and construction sectors in various countries around the world.