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Bakcell, is proud to announce that, as a responsible member of Azerbaijani community, and in line with its strategy to ’Get Closer’ to its customers, has developed an extensive Corporate Social Responsibility (CSR) program that focuses on supporting Children in Need. Bakcell named its CSR program ‘Bakcell Stars’. Bakcell Stars works with Save the Children, SOS Children’s Villages and United Aid for Azerbaijan (UAFA). Bakcell agreed with each of them a tailor-made educational program for children, whereby all stakeholders, like parents, teachers and NGO personnel had their input. The program that Save the Children and Bakcell Stars have selected for 2010, comprises of activities that promote healthy choices, tolerance and positive behavior amongst schoolchildren in a number of primary schools. Bakcell will solicit the participation of its customers by launching a SMS-campaign. Customers will have the opportunity to support children’s programs by replying to ‘1155’ short code sms. By doing so, the customer will donate AZN 1 or 450 contours. Bakcell believes that every child is a Star! Save the Children, is the world’s leading independent organization working to defend the rights and improve the lives of children in over 120 countries. Among its multi-sector programs, including education, child protection, health & nutrition, economic opportunities and relief that have positively impacted on lives of over 1 million children and their parents in Azerbaijan, since 1993, Children’s Tolerance Education Program, is one of Save the Children’s most successful programs implemented together with the Ministry of Education since 2005. Focusing on tolerance, cooperation, compassion and health lifestyles, this regional program equips children with critical skills such as problem solving, conflict transformation, negotiation skills, cross-cultural and effective communication, active citizenship, knowledge on child rights, care for environment, child participation, gender and gender-based stereotypes, stigma and discrimination, independent decision-making and life skills, through interactive puppet shows. This phase of the program, sponsored by Bakcell, includes our puppet actors’ performances at five pilot schools and hosts a series of interactive performances by children from these schools.